Almost 115 million households in the U.S. currently own at least on TV set and 36 million own four or more. That's a huge market and as Apple, Google and Microsoft try wrestle more of this business away from the traditional content and hardware players, the old-school cable and satellite providers now suddenly have to content with this new group of challengers that, until now, barely registered on their radars. According to Forrester analyst James McQuivey, it's Microsoft that's winning this platform war so far.Source: http://feedproxy.google.com/~r/Techcrunch/~3/T1kJFu1msUQ/
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