Increasingly, the image of a "sports nerd" is a pasty weakling with a laptop and a spreadsheet. It's
Moneyball's fault, or something. But for more fluid sports like soccer, deep statistical analysis has proven challenging. Not anymore. Adidas is tracking every movement of every player in the MLS—and soon, maybe all of sports.
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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/swISdg5qF0U/you-could-watch-a-pro-athletes-heart-rate-with-uniform+embedded-biometric-trackers
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