Founder Office Hours With Chris Dixon And Josh Kopelman: Dispatch.io

If you have a product that could potentially appeal to everyone, how do you pick which customers to go after first? In this episode of Founder Office Hours with investors Chris Dixon and Josh Kopelman, Dispatch.io founder Jesse Lamb asks whether his file-sharing service should focus first on early adopters, consumers, or small businesses. Kopelman suggests, "You are going to reach them all the same way. A big believer in the "consumerization of the enterprise,", he says, "I am not sure you would do anything fundamentally different if you are going after a small business or a consumer."

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